Website Design

Attract the Right Customers with your Website Design

Did you know that by 2020, e-commerce sales are expected to generate $336 billion in the United States? 

The goal for most small business owners is to bring traffic to their website, but most entrepreneurs don’t realize that all website traffic doesn’t bring value to their business. One of the easiest ways you can boost your business to success is by understanding web design basics that’ll attract the right customers to your site.

Looking to learn more about the web design basics that’ll help you to increase the visibility of your brand and attract the right clientele?

Here are eight web design basic tips to help your website to attract more customers and increase your sales!

Choose the Right Colors

As a business owner, your ultimate goal is to create an online site that allows you to regulate the behavior of your customers.

Many entrepreneurs assume that having an attractive interface is the biggest step towards influencing customer behavior. However, not many know the power color psychology has over is much more influential over a customer’s shopping patterns. 

How does color affect the behavior of your customers? 

Color holds a unique power over the mind. The colors on your interface influence the initial impression of your brand’s reputation. It can also spark a customer’s action and can even help to improve your conversion rate.

What Colors are Right for Your Brand?

The main areas that color makes a difference are:

The hues of your background
The color of the text
Borders
Headlines
Call to Action buttons
Banners
Graphic design
Pop-ups

Colors have the ability to produce emotions, so the colors that your website uses should fit the target audience you’re looking to attract. 

By using the power of color psychology to the benefit of your business, you’ll create a website that’ll put you on the path to attracting the right customers for your business!

Choose the right Fonts.

Choosing the right font design has this “magical” power of making your website look better, causing your visitors to feel more at ease, thus improving their experiences on your website.

 Pick a font that actually matches your message or brand identity.

Pick a font design that matches the type of audience or customer you want to attract.

Is the font design easily readable?

Choose a font that is versatile.

Make Your Site Mobile Friendly

Don’t just focus on building a website that’s friendly for desktop users! With smartphones and other mobile devices increasingly popular, it’s safe to assume that customers are going to be visiting your site through a mobile device. 

When you’re building your site, keep in mind that you need to make your website easy to load on tablets, IOS, and Android devices. Keeping your site responsive to these changes will make it easier for your customers to access your site.

Delete Marketing Fluff

Be careful about the ads that you’re choosing to put on your website. You don’t want to encourage a customer to click over to another website because they’re trying to get away from the pop-ups that are flooding their screen. 

If the homepage of your website is littered with several different types of sale pitches, it can make your website seem unprofessional and spammy. 

Go over your web site’s homepage and make sure that you’re offering your company’s products or services in a trustworthy, professional manner. It’ll help to preserve the reputation of your brand!

Include a Call-to-Action

Do you have any call-to-action buttons on your site? Placing CTA buttons in vital areas on your site will help to increase customer click-through rates! 

A few examples of CTA buttons are: 

Contact us
Add to cart
Sign up for our newsletter
Start your free trial
Download now
Buy now
Share on social media

Call-to-action buttons help to make navigating your website easier. Whether your customer is looking to contact your company, interested in learning more or wants to purchase a product off of your site, CTA buttons can drastically improve your conversation rates!

Keep Your Customer’s Info Safe

Placing trust badges, installing an SSL certificate, and showcasing the payment options that your site accepts is a great way to make customers feel secure. Plus, it’s a great way to show your brand is reputable.

Use Unique, High-Quality Images

It doesn’t take much effort to go through a stock photo website and pick out a handful of images that are semi-relevant to your brand. However, doing this won’t make your website look unique or innovative. 

Keep your brand’s concept in mind when searching for stock images or having professional pictures taken for your website. This gives your business a unique, exclusive feel. 

If you aren’t interested in hiring a professional photographer, here are a few tips to help you capture your products:

Showcase how the product functions. If your site plays videos, film a short video that shows how the product works. If you’re not interested in having videos on your site, make a collection of images that showcase the product functioning. 

Upload more than one image per a product you’re selling! Customers are going to be interested in seeing the product from multiple angles, so make sure you highlight this! 

Don’t be afraid to show off the details of your product. 

If your product comes in multiple colors, photograph the different variations. 

Feel free to play around with zoomed-in photos of your products. Not only will this help to show off the texture of the product, but it’ll help customers see what you’re selling more clearly.

To help your business stand out in the competitive market of e-commerce, developing an aesthetic that appeals to your brand’s concept is not only a great way to attract target customers, but to help target customers remember your brand. 

You can develop an aesthetic by transferring the color scheme of your website into your photography. For example, if the color scheme of your site is pink and grey, use a pink and grey background in the photos you take.

Social Media Buttons

Want an easy way for customers to share your site with their friends and followers on social media? Adding a selection of social media buttons on your site makes it simple for customers to share your site on Twitter, Facebook, Google Plus, Tumblr, Pinterest, and other popular social media sites. 

This is a great way to attract valuable customers to your website without putting out additional effort! Valuable customers that are interested enough in your site to share with their followers. People that are following your valuable customers on social media share similar interests, which is a handy way to attract new customers with little marketing effort!

Want an easy way for customers to share your site with their friends and followers on social media? Adding a selection of social media buttons on your site makes it simple for customers to share your site on Twitter, Facebook, Google Plus, Tumblr, Pinterest, and other popular social media sites. 

This is a great way to attract valuable customers to your website without putting out additional effort! Valuable customers that are interested enough in your site to share with their followers. People that are following your valuable customers on social media share similar interests, which is a handy way to attract new customers with little marketing effort!

Navigation

Customers don’t want to spend extra time on your site trying to figure out how to find what they’re looking for. They should be able to find exactly what they want with ease.
Using a navigation system will act as a guide for customers.
The easiest way that you can go about designing your website’s navigation is to use an organized folder system. A folder system will break down your products into categories and subcategories.
However, you need to keep in mind the difference between a category and attribute when building these folders. The good news is that the difference is relatively simple!
In terms of SEO, if you think that the product would rank well and that it should appear on your site’s landing page, you should turn it into a category! If the product doesn’t fall into these two options, it’s an attribute.
Let’s break it down a little more.

Categories

Let’s say that you’re selling eco-friendly forms of transportation online. You’re trying to list a bicycle, but you’re not sure if it’s a category or an attribute. 

Bicycles are a form of transportation and people will use it as a keyword when shopping around online – ‘cheap bicycles’, ‘fast bicycles’, ‘lightweight bicycles’ are all keywords that a customer may use to find your site.

Since this bicycle’s SEO would rank well, you should use it as a category rather than an attribute.

Attributes

Taking the same example from above, let’s say you’re trying to list a blue bicycle. The color of the bicycle is too general and won’t rank too high in terms of SEO. 

People are going to search for bicycles and will use the term as a keyword, rather than using the color of the bicycle as a keyword – ‘blue bicycle’. That’s why color better serves as an attribute.

Website Design Basics Will Help You Succeed

All of the elements of your website influence the behavior of your customers and whether they decide to buy from you. Applying web design basics to your website will help you to stand out from your competition and attract the right customers! 

Looking to build a website that not only attracts customers but also builds brand awareness in the digital world?
Feel free to
check out digital services!

Let’s Get Started

Ready To Make a Real Change?
Let’s Reach Your Goals Together!

OFFICE

13731 - 93rd Street
Edmonton, AB T5E-5V6

CONTACT US

[email protected]
(780) 405-1979

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."

-Warren Buffet