Website Design

Don’t just focus on building a website that’s friendly for desktop users! With smartphones and other mobile devices increasingly popular, it’s safe to assume that customers are going to be visiting your site through a mobile device. 

When you’re building your site, keep in mind that you need to make your website easy to load on tablets, IOS, and Android devices. Keeping your site responsive to these changes will make it easier for your customers to access your site.

Be careful about the ads that you’re choosing to put on your website. You don’t want to encourage a customer to click over to another website because they’re trying to get away from the pop-ups that are flooding their screen. 

If the homepage of your website is littered with several different types of sale pitches, it can make your website seem unprofessional and spammy. 

Go over your web site’s homepage and make sure that you’re offering your company’s products or services in a trustworthy, professional manner. It’ll help to preserve the reputation of your brand!

Do you have any call-to-action buttons on your site? Placing CTA buttons in vital areas on your site will help to increase customer click-through rates! 

A few examples of CTA buttons are: 

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Call-to-action buttons help to make navigating your website easier. Whether your customer is looking to contact your company, interested in learning more or wants to purchase a product off of your site, CTA buttons can drastically improve your conversation rates!

Placing trust badges, installing an SSL certificate, and showcasing the payment options that your site accepts is a great way to make customers feel secure. Plus, it’s a great way to show your brand is reputable.

It doesn’t take much effort to go through a stock photo website and pick out a handful of images that are semi-relevant to your brand. However, doing this won’t make your website look unique or innovative. 

Keep your brand’s concept in mind when searching for stock images or having professional pictures taken for your website. This gives your business a unique, exclusive feel. 

If you aren’t interested in hiring a professional photographer, here are a few tips to help you capture your products:

Showcase how the product functions. If your site plays videos, film a short video that shows how the product works. If you’re not interested in having videos on your site, make a collection of images that showcase the product functioning. 

Upload more than one image per a product you’re selling! Customers are going to be interested in seeing the product from multiple angles, so make sure you highlight this! 

Don’t be afraid to show off the details of your product. 

If your product comes in multiple colors, photograph the different variations. 

Feel free to play around with zoomed-in photos of your products. Not only will this help to show off the texture of the product, but it’ll help customers see what you’re selling more clearly.

To help your business stand out in the competitive market of e-commerce, developing an aesthetic that appeals to your brand’s concept is not only a great way to attract target customers, but to help target customers remember your brand. 

You can develop an aesthetic by transferring the color scheme of your website into your photography. For example, if the color scheme of your site is pink and grey, use a pink and grey background in the photos you take.

Want an easy way for customers to share your site with their friends and followers on social media? Adding a selection of social media buttons on your site makes it simple for customers to share your site on Twitter, Facebook, Google Plus, Tumblr, Pinterest, and other popular social media sites. 

This is a great way to attract valuable customers to your website without putting out additional effort! Valuable customers that are interested enough in your site to share with their followers. People that are following your valuable customers on social media share similar interests, which is a handy way to attract new customers with little marketing effort!

Want an easy way for customers to share your site with their friends and followers on social media? Adding a selection of social media buttons on your site makes it simple for customers to share your site on Twitter, Facebook, Google Plus, Tumblr, Pinterest, and other popular social media sites. 

This is a great way to attract valuable customers to your website without putting out additional effort! Valuable customers that are interested enough in your site to share with their followers. People that are following your valuable customers on social media share similar interests, which is a handy way to attract new customers with little marketing effort!

Customers don’t want to spend extra time on your site trying to figure out how to find what they’re looking for. They should be able to find exactly what they want with ease.
Using a navigation system will act as a guide for customers.
The easiest way that you can go about designing your website’s navigation is to use an organized folder system. A folder system will break down your products into categories and subcategories.
However, you need to keep in mind the difference between a category and attribute when building these folders. The good news is that the difference is relatively simple!
In terms of SEO, if you think that the product would rank well and that it should appear on your site’s landing page, you should turn it into a category! If the product doesn’t fall into these two options, it’s an attribute.
Let’s break it down a little more.

Let’s say that you’re selling eco-friendly forms of transportation online. You’re trying to list a bicycle, but you’re not sure if it’s a category or an attribute. 

Bicycles are a form of transportation and people will use it as a keyword when shopping around online – ‘cheap bicycles’, ‘fast bicycles’, ‘lightweight bicycles’ are all keywords that a customer may use to find your site.

Since this bicycle’s SEO would rank well, you should use it as a category rather than an attribute.

Taking the same example from above, let’s say you’re trying to list a blue bicycle. The color of the bicycle is too general and won’t rank too high in terms of SEO. 

People are going to search for bicycles and will use the term as a keyword, rather than using the color of the bicycle as a keyword – ‘blue bicycle’. That’s why color better serves as an attribute.

Website Design Basics Will Help You Succeed

All of the elements of your website influence the behavior of your customers and whether they decide to buy from you. Applying web design basics to your website will help you to stand out from your competition and attract the right customers! 

Looking to build a website that not only attracts customers but also builds brand awareness in the digital world?
Feel free to check out digital services!